With the advent of smart-phone apps, enhanced mobile websites and scannable 2-D bar codes, marketers can easily get overwhelmed trying to keep up. But restaurants don’t always have to chase the next big thing in mobile marketing to succeed, operators and experts say.   Many restaurateurs praise the simplicity and high return on investment of text [...]

Before you start putting up your mobile keyword all over town, make sure you’ve read our blog post about selecting a mobile keyword for your sms campaign. Once you have a great mobile keyword, the question is where do you advertise it so that your customers will see it? Well the answer is simple, everywhere! No [...]

Main Line Pizza is getting a bigger slice of the local pizza market thanks to its mobile marketing strategy. The pizza restaurant recently received a whopping 11% return rate on its broadcast text message mobile coupon for the Super Bowl. Wayne, Pennsylvania (PRWEB) May 20, 2011 Main Line Pizza, in Wayne, Pennsylvania, is rolling in the [...]

The digital and mobile payments pool is getting murkier with another big name competitor jumping in. Visa has announced it will be launching a viable ecommerce solution through its new “digital wallet” which will enable consumers to pay for goods and services through their smartphones. The announcement may come as a result of Visa’s two most recent [...]

Google has quietly stopped offering QR codes for businesses with Places pages. Google had been offering a QR code to businesses that when scanned opened that business’ Google Places page. Google creates Places pages for many businesses but the company has encouraged shops to update their pages with additional information. When it launched the QR [...]

Let’s explore some of the different kinds of mobile advertising that are currently available for car dealers and how they work. Short Message Service (SMS) Marketing on a mobile phone has become increasingly popular ever since the rise of Short Message Service (SMS) in the early 2000s when businesses started to collect mobile phone numbers [...]

Is it time to pull the plug and say farewell to your company website? The magazine AdAge has published some very worrying numbers concerning consumer behaviour and traffic between brands’ Facebook pages and brands’ official websites. It seems like websites are losing out to Facebook pages. Looking at the chart below, we can see that [...]

Most of us remember that chaotic day last October when map-based results stopped being just an alternative search function at Google and started impacting the organic results directly. For the first time we witnessed in the live results Google Places integration right into the organic listings and the impact of Google Places pages on those [...]

According to a recent survey, 70 percent of small businesses reported that they are already using social media for marketing. Indeed, over a third cited creating a profile on a social network as one of the top three most effective marketing methods. Over the last year, there was a 50 percent increase in the number of [...]

Social media marketing is done through online communities and social media networks and it usually invites a large number of users. Social media marketing is still confusing to most of people. To understand this better, we need to understand first what social media is all about. Social media is a two-way street where you can [...]

BARCELONA, Spain-Later this year you’ll be able to pay for clothes, taxi fare, and dinner with your mobile phone and leave your credit cards and cash at home. [...]

If the folks at Google look in their rearview mirror, they’ll see Facebook dogging them in the online marketing mix. According to a new study, social media marketing is on track to topple classic search engine marketing for the hearts and minds of consumers, and Facebook is the lead dog. Online marketing has become a business necessity, [...]

By DANA WOLLMAN The Associated Press NEW YORK — For the first time ever, smart phones such as Apple Inc.’s iPhone are outselling personal computers, according to a report by research group IDC that was released Monday. Worldwide, consumer electronics makers shipped 100.9 million smart phones in the last three months of 2010, an 87 [...]

A QR Code is a 2 D bar code created by a Japanese corporation in 1994. The name of this corporation is Denso-Wave and they wanted to create a bar code able to deliver a very quick response to the scanner. From here is coming his name: QR (quick response) If until a few years ago the code [...]

Sure, you know about Google Maps and Google Places. Google Maps can be a free of charge service from search engine giant, Google. It gives map views, driving directions, and get in touch with info about businesses and points of interest. In search results, businesses show up beside a Google map initial inside the list, [...]

When most people today assume of the Internet, they consider when it comes to the World Wide Web and all the content on all the pages from websites all over the globe that search engines crawl, index, rank and serve up in response to search queries from the millions and millions of people who carry [...]

Google places is a the new Google local search interface. There are still your typical search results, although they are no longer called sponsored links and are now referred to as just ‘ads’. After doing a typical local search you will be able to see that from the organic listings Google Places vary in their positions. Sometimes [...]