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Google ends QR code initiative

Mar 31 2011 in Uncategorized by williamcoit

Google has quietly stopped offering QR codes for businesses with Places pages. Google had been offering a QR code to businesses that when scanned opened that business’ Google Places page. Google creates Places pages for many businesses but the company has encouraged shops to update their pages with additional information. When it launched the QR [...]

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Mobile Marketing—Will it Work for Car Dealers?

Mar 24 2011 in Uncategorized by williamcoit

Let’s explore some of the different kinds of mobile advertising that are currently available for car dealers and how they work. Short Message Service (SMS) Marketing on a mobile phone has become increasingly popular ever since the rise of Short Message Service (SMS) in the early 2000s when businesses started to collect mobile phone numbers [...]

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Social Media: Are Facebook Pages Replacing Websites?

Mar 3 2011 in Uncategorized by williamcoit

Is it time to pull the plug and say farewell to your company website? The magazine AdAge has published some very worrying numbers concerning consumer behaviour and traffic between brands’ Facebook pages and brands’ official websites. It seems like websites are losing out to Facebook pages. Looking at the chart below, we can see that [...]

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Improve Your Organic Rankings With Google Places, Part 1

Feb 27 2011 in Uncategorized by williamcoit

Most of us remember that chaotic day last October when map-based results stopped being just an alternative search function at Google and started impacting the organic results directly. For the first time we witnessed in the live results Google Places integration right into the organic listings and the impact of Google Places pages on those [...]

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Social Media Marketing: What’s The Payoff For Your Business

Feb 24 2011 in Uncategorized by williamcoit

According to a recent survey, 70 percent of small businesses reported that they are already using social media for marketing. Indeed, over a third cited creating a profile on a social network as one of the top three most effective marketing methods. Over the last year, there was a 50 percent increase in the number of [...]