by williamcoit
In Nonstop Whirlwind of G.O.P. Campaigns, Twitter Is a Critical Tool
Jan 28 2012 in Uncategorized by williamcoit
When Newt Gingrich said in a recent debate that he was a man of “grandiose” ideas, Mitt Romney’s campaign pounced. It sent mockingTwitter messages with a hashtag, “#grandiosenewt”, encouraging voters to add their own examples of occasions when they felt Mr. Gingrich had been “grandiose.”
Within minutes, the hashtag was trending on Twitter. Reporters picked up on it, sending out their own Twitter posts and writing their own articles. The result: for at least one news cycle, the Romney campaign had stamped a virtual “grandiose” on Mr. Gingrich’s forehead.
If the 2008 presidential race embraced a 24/7 news cycle, four years later politicos are finding themselves in the middle of an election most starkly defined by Twitter, complete with 24-second news cycles and pithy bursts. Click below to continue reading.
