Hospitals and social media are a great mix, offering a wealth of opportunities for connecting with the community, patients, and even collaborating across health systems and between different hospitals. Some medical groups are wary of the liability and privacy issues that social media may open up, but others have found ways to manage these concerns and enjoy the benefits of using social media.

Read on, and you’ll learn about 20 inspiring ways hospitals are using social media, from crisis communication to customer service.

1. Mayo Clinic

The Mayo Clinic has long been an online resource for medical information, with a website that offers advice and expertise from more than 3,300 medical professionals for free, so it’s not at all surprising that the medical group has been successful in social media. In an interview with Med City News, the Mayo Clinic was named the “poster child for healthcare social media” with social media chief Lee Aase at the helm. The Mayo Clinic has its own social media network where patients can connect, several health promotion campaigns, including “Know Your Numbers,” which promotes heart health, and a healthy presence on just about every social media outlet available, including YouTube, Twitter, and Facebook. Even Mayo Clinic doctors are encouraged to take part in social media. The clinic has been so successful in social media, in fact, that they are the hosts of the Health Care Social Media Summit, most recently held in October 2011 with 375 attendees and a buzz reaching about 100 tweets per hour. Click below to continue reading.

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