The larger your social media following, the greater your potential reach online. It’s this statement that leads so many businesses to work to increase the number of fans and followers they have.

Having a large social media following is only part of the equation though. The other part is making sure those followers are active; that they engage with your brand and are actually talking about your business.

Herein lies the difficulty of social media; how do you grow your social media following without losing the quality of your community?

Embed The Facebook Widget

Businesses that have a Facebook presence and website should use the Facebook widget to convert users that are already interested in the business (they’re reading your website after all).

The widget is embedded on the business’ website and allows readers to easily fan the Facebook page without ever leaving the site.

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https://www.searchenginejournal.com/5-simple-ways-to-explore-your-social-media-following/39312/