In a slumping economy, Arizona small businesses have a modern trick up their sleeves: social media.

Online websites like Facebook, Twitter, YouTube, and Yelp help small businesses in Arizona to market themselves.

Mary Lewis, social media director for Netwirks, a social media marketing company based in Phoenix, said that building an online social media presence consists of two things: building a community and increasing sales.

According to Lewis, many small business owners simply focus on increasing sales, not realizing that building a community on sites like Facebook or Twitter will increase sales much more.

“It’s frustrating,” Lewis said. “People focus on fast results and it can be hard to build community quickly.” Click below to continue reading.
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