When the Arena Bar & Grill owners and general manager learned “Jersey Shore” former cast member Angelina Pivarnick was coming to their establishment, they immediately posted it on Facebook. A short time later, their inbox filled up with messages, and nearly 75 people came to the locally owned eatery on Coal Street in Wilkes-Barre waiting [...]

In a slumping economy, Arizona small businesses have a modern trick up their sleeves: social media. Online websites like Facebook, Twitter, YouTube, and Yelp help small businesses in Arizona to market themselves. Mary Lewis, social media director for Netwirks, a social media marketing company based in Phoenix, said that building an online social media presence [...]

Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful [...]

I’m not going to lie. I’m obsessed with Pinterest. I blame my sister. She’s an enabler. Since its launch, I’ve been a big proponent of it. It’s, in a sense, an online scrapbook. You find images and videos you like and “pin” them to your online boards. For instance, I have “must make,” “winter training,” [...]

On July 7, 2006 former Nsync frontman Justin Timberlake brought Sexy Back. In 2012 has he brought Myspace Back? Back in June, Timberlake led a group of investors to purchase the ill fated social networking site from Fox for a reported $35 million dollars. Until the initial announcement was made the tech community hadn’t heard a whisper about the pop [...]