Google+, a social network operated by Google, Inc., launched on June 28th, 2011 with integrations across a number of Google products, including Buzz and Profiles.   One key element of Google+ is a focus on targeted sharing within subsets of your social group, which are what Google calls Circles. Circles are simply small groups of [...]

With the advent of smart-phone apps, enhanced mobile websites and scannable 2-D bar codes, marketers can easily get overwhelmed trying to keep up. But restaurants don’t always have to chase the next big thing in mobile marketing to succeed, operators and experts say.   Many restaurateurs praise the simplicity and high return on investment of [...]

Before you start putting up your mobile keyword all over town, make sure you’ve read our blog post about selecting a mobile keyword for your sms campaign. Once you have a great mobile keyword, the question is where do you advertise it so that your customers will see it? Well the answer is simple, everywhere! [...]

Main Line Pizza is getting a bigger slice of the local pizza market thanks to its mobile marketing strategy. The pizza restaurant recently received a whopping 11% return rate on its broadcast text message mobile coupon for the Super Bowl. Wayne, Pennsylvania (PRWEB) May 20, 2011 Main Line Pizza, in Wayne, Pennsylvania, is rolling in [...]

The digital and mobile payments pool is getting murkier with another big name competitor jumping in. Visa has announced it will be launching a viable ecommerce solution through its new “digital wallet” which will enable consumers to pay for goods and services through their smartphones. The announcement may come as a result of Visa’s two [...]